Faithful Elf Publishing: Online Privacy Policy


The Company, including its partners and affiliates, is dedicated to protecting the privacy of its Web site visitors. In order to demonstrate this commitment, the Company follows certain procedures designed to safeguard the information you entrust to it. These procedures are set forth in the following paragraphs.

The Company is the sole owner of the information collected on the Site.  The Company collects, through the Site, personally identifiable information from our Users, of a non-financial nature.  The Company does not materially alter the information provided by its Web site visitors, nor does it supplement the personal information from its own or third party sources, other than to collect enough shipment information to ensure a satisfactory customer service experience.

The User’s personally identifiable financial information is collected through a third party Merchant Services provider, Authorize.NET.  We have made reasonable efforts to understand that this third party Merchant Services provider is fully compliant with all data security regulations and procedures pertinent to the collection of your financial and non-public personally identifiable information.

While the Company has made a reasonable effort to ensure a secure online book purchasing process for the User, the User acknowledges and recognizes that no online system can be guaranteed to be one hundred percent secure.  The User further acknowledges that they will take all precautions necessary to protect their personal computer and its operating environment from unsecure and illegitimate activity.

If you place an order on the Site, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, address, phone, email, and shipping address) and, depending on the payment method you choose, you may be asked to provide financial information (such as credit card number, expiration date) through our third party credit card processor (see “Agents” below).  Your name and shipping information will be shared with our third party sales fulfillment company (see “Agents” below).

We use this information for billing purposes and to fill your orders. We will also use this information to notify you when your order has been shipped and to contact you if we have trouble processing your order.  We use this information to contact you about the services on our site in which you have expressed interest and, from time to time, to alert you to book related activities and information.

Email to a friend:
If you, the User, choose to share information about this site with a friend, be it through eMail, a website or webpage, or any other medium, you acknowledge that you are not doing so to obtain any compensation from the Company.  In addition, you pledge to comply with all FTC guidelines pertinent to SPAM.

We, the Company, use a third party credit card processing company to bill you for orders placed on the Site.

The Company additionally uses a third party company, Bang Fulfillment in Brainard, MN, to fulfill your book orders. 

The third party credit card company and the book fulfillment company are collectively referred to as “Agents.”  The Company does not retain, share, store or use your personally identifiable information with its Agents for any other purpose than to fill your order.

Service Providers:
As a marketplace site, we rely of the services of our Agents (see “Agents” above) to process and ship your order. To make it possible for our Agents to process and ship your order, we use your personally identifiable information, such as your name, address, phone number and email address, and your non-public financial information such as your credit card number. Your financial information is never taken or seen by the Company and is securely accepted by our third party credit card processor using, at a minimum, SSL encryption methods.

Our Agents are prohibited from using your personally identifiable information and financial information for any other purpose.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on the Site or the Company.

If you use a bulletin board, blog, or post book reviews or comments on the Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

We do not sell, rent or share your Personally Identifiable Information with Third Parties unless we have your prior consent to do so.

When you order your book(s) from the Company, you are asked if you would like to receive information from the Company on future book signing’s and any newsworthy events pertinent to the Company and its books.  We provide you the opportunity to opt-out of having your email address used for this purpose when we ask for this information.

If you no longer wish to receive our eMail information (other than that used to process your order), you may opt-out of receiving it by following the instructions included in each newsletter or you may contact us at, or Faithful Elf Publishing,  P.O. Box 1996, Attleboro, MA 02703 to opt-out.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Access to Personally Identifiable Information:
If your personally identifiable information changes, or if you no longer desire our service, you may correct, or update it by emailing our Customer Support at or by contacting us by postal mail at the contact information listed below.

Tracking Technologies:
A cookie is a small text file that is stored on a Users computer for record-keeping purposes. We use cookies on the Site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use session ID cookies and persistent cookies. [We use session cookies to make it easier for you to navigate our site.] A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browsers help file.

Cookies are used on our site to keep track of items you are purchasing and to complete the checkout steps. Cookies are also used to help our site remember certain preferences, such as your ship to country and preferred shipping speed.

If you reject cookies, you may still use our site, but you will not be able to place orders. In order to purchase online using our secure checkout, cookies must be enabled. This is so that our system can associate your purchase with your account and shopping cart. You have the option to remove this information at the completion of your purchase, or to request that our system remember your information for future purchases.

Some of our business partners (e.g., web analytics providers) use cookies on our site. We have no access to or control over these cookies.

This privacy statement covers the use of cookies by the Company and the Site only and does not cover the use of cookies by any business partners.

Security Practices:
The security of your personal information is important to us. When you enter personal (but not financial) information on the Site, we encrypt the data using secure socket layer (SSL) technology.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at

Changes in this Privacy Statement:
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

If you have questions or concerns regarding this statement, you should contact Faithful Elf Publishing Customer Service at

Contact Information:
Mailing address:
Faithful Elf Publishing
P.O. Box 1996
Attleboro, MA  02703


Last Updated on 11/16/2011